A bunch of guys from the eartern suburbs of Sydney decided to get together and start pumping out some tunes for fun. Before we knew it the Dead Routes had formed and we were playing gigs at Oxford Arts Factory, Landsdowne Hotel, Paddo RSL and the infamous Frankies!

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.